Here is something you won’t find in a Neiman Marcus catalogue this Christmas. How would you like to immortalize a friend by naming a species after him or her? It is an idea that appeals to many people, but the honor is usually only bestowed on people who have devoted a lifetime of inquiry and service to taxonomy or conservation.

With 1/3 to ½ of all the world’s amphibians facing extinction, some innovative scientists are desperately trying to build financial capacity to tackle the extinction crisis by auctioning off the right to name several newly discovered frog species. Jeff Corwin and Amphibian Ark hope to raise crucial conservation funds to help build a captive breeding facility for the most highly endangered species of amphibians in Ecuador.

This unnamed frog species belongs to the genus Osornophryne a genus endemic to mountains in Columbia and Ecuador. Right now it’s going for a steal at $1,700. But with two weeks left on the bidding, I don’t think this one will come cheap. Anyone fancy naming it Osornophryne mixneri? Or how about an activist frog, Osornophryne equalrights? Place your bid here