Being a lover of history and non-fiction, I could hardly wait for Obama's campaign manager David Plouffe's book on the 2008 campaign to arrive in my mail. After all, he, along with David Axelrod, was the mastermind behind one of the most amazing and successful campaigns in history. In a way, it was the first modern campaign of this century by fully integrating new technologies with sharp messages and old fashioned personal politics.
While quickly reading through "The Audacity To Win", I was eager for insights into the magnificent campaign, but I have to say, I was somewhat disappointed.
The book was a good read and reminds us of the more happy and exciting days of the beginning of the Obama era. The huge crowds chanting 'Yes We Can," the individual stories of sacrifice that inspired us all, the shocking reports of money raised and some of the challenges like Reverend Jeremiah Wright were all covered with little new information. In fact, I felt as I was reading the book that I had read it all in one place or another before. The pleasure in "Audacity..." is that it organized the story of the "miracle election" all in one place. For that, it was a pleasant reading for a rainy weekend for me.
What is missing is real insight into Barack Obama. Wasn't expecting any negative or shocking revelations given the devotion of Plouffe to the President. However, I missed getting to know the President better and what makes him tick. Who is this man that came out of nowhere to become our first black President? Plouffe rarely, if ever, steps outside the well known 'story-line' of Obama's journey. There was no 'ah-ha' moment in the book when I got information that increased my knowledge of our President and what made him the politically revolutionary figure he is. We got some personal glances of him interacting with the staffers or with voters but they were vignettes and not substantive insights.
Second, I really wanted more on the creating of and internal workings of this historic campaign. There was nothing new that I hadn't already read in some of the magazine special editions after the election. While well- written, it failed to educate me or challenge me to look at what just happened in a more profound way. In a nutshell, I was hungry for more and got less.
Plouffe will hold a special place now in American campaign history. Having known him since the days of Dick Gephardt, I have deep admiration and respect for him. However, he owes us another book where his fine mind and extraordinary talents come through without the filter of not harming his President and his friends. I eagerly await that book.







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